This is similar to joining the network but with a commercial relationship enabling a local presence to effectively become a local content partner of My Local Guru with the branding on the App aligning with the website and aligning local business directories and advertising.
The affiliate builds local relationships and offers My Local Guru as a value add to their own platform or works with us to align the two.
The affiliate owns the commercial relationship with the local community.
The important thing is that the app retains all of the features that make it such a powerful resource for a community.
An affiliate will have exclusivity to the postal area that covers the area of their exisiting business. For example if you were distributing a magazine in Nantwich then the area would cover the whole of CW5.
It is like a franchise but with no fee. You only need to demonstrate the ability to market to local businesses.
In this scenario a local web based directory, supported by local retailers and local not for profit organisations collaborate with us to offer a multi-channel offering.
We can offer not only app based directories but also community news alerts, special offers promotions on a mobile phone as well as support for major local events such as music and food festivals.
The website publisher would have exclusivity for their area and any local businesses contacting us would be referred to the affiliate..
In this scenario a local magazine, with or without an associated web site, partners with us. We can offer a mobile channel for their advertisiers. Imagine the pages of adverts on a mobile phone with click to call and click to view being organised by business function.
The magazine publisher would have exclusivity for their area and any local businesses contacting us would be referred to the affiliate.
Alternatively have your own app linked into the network.
Local News Site
The website publisher would have exclusivity for their area and any local businesses contacting us would be referred to the affiliate.
There are many ways that a relationship could work so please contact us to discuss.